Artificial intelligence: AI in marketing
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.
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OpenAI marks arrival in Asia Pacific with opening of Tokyo office
To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
What the printing press democratisation of knowledge can teach us about AI
Businesses must embrace AI across operations, services, and strategy or risk becoming obsolete, warns Fujitsu's APAC CEO Graeme Beardsell.
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Reports: Applying gen AI to marketing can help life-sci firms unlock billions
As AI fluency improves in pharma marketing, consultants say drugmakers can realise billions in revenue and cost savings.
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Is there a future for the brand mascot?
From Ronald McDonald to Tony the Tiger and the Michelin Man, brand mascots used to be ubiquitous and beloved. But where have they all gone?
Google reportedly planning to charge users for its AI-powered search
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.
Brandtech Group raises $115 million in AI funding
Jean-Marc Antoni will retire into a part-time advisory role.
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