Campaign Innovate
Campaign Asia-Pacific's series of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry. This page will also collect all content around Campaign's hunt for the best startup (www.campaignasiainnovate.com)
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
AI, sustainability, Web3 and a need for continuous innovation: Vogue Singapore pins down 'what's next' in the worlds of fashion, creative and more
INSPIRATION STATION: AI is a new tool to harness self-expression, the metaverse has democratised creativity and sustainability is key to the future of design and fashion—get inspired by the insights from Vogue's 'Next in Vogue' in Singapore.
Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
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Six things you should know to power your advertising strategy on Twitter
As Twitter evolves as a company, the advertising business has been transforming with it — here’s how to make the most of your marketing strategy on the platform.
Spikes Asia appoints Jaime Ng as festival director
With 15 years of experience running B2B events, Ng will join Spikes Asia following a successful stint at Asia Video Industry Association. Her appointment is effective immediately.
APAC shortlisted for 4 Titanium Lions
Another six APAC campaigns were shortlisted for Glass Lions and four more for Innovation Lions as the first special awards shortlists are released from Cannes.
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