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Peroni launches global summer campaign, Italian style 
Advertising

Peroni launches global summer campaign, Italian style

By Loulla-Mae Eleftheriou-Smith, Apr 18, 2011
GLOBAL - Peroni Nastro Azzurro, the SABMiller owned Italian beer brand, has launched its global 'Spring/ Summer' ad campaign.
Barclays, MEC set to launch football vignette series 
Digital

Barclays, MEC set to launch football vignette series

By Staff Reporters, Apr 15, 2011
HONG KONG - Barclays, in partnership with MEC and MEC Access, is gearing up to roll out a regional vignette series leveraging its global title sponsorship of the FA Premier ...
Bombay Sapphire builds on history with Imagination campaign 
Advertising

Bombay Sapphire builds on history with Imagination campaign

By Maisie Mccabe, Apr 15, 2011
Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global marketing campaign, called 'Infused With Imagination', inspired by the heritage of the ...
DKNY Jeans International launches new website 
Digital

DKNY Jeans International launches new website

By Rhandell Rubio, Apr 11, 2011
GLOBAL - DKNY Jeans International unveiled its new website this week, looking to better engage with consumers across the world.
Thai tsunami victims send message of support to Japan 
Creativity

Thai tsunami victims send message of support to Japan

By David Blecken, Apr 8, 2011
TOKYO – The Dear Japan Project, a volunteer group comprising Japanese and Thai nationals, has created a short film featuring messages of hope for Japan from Thai tsunami ...
Budweiser runs responsible drinking campaign on Sina Weibo 
Digital

Budweiser runs responsible drinking campaign on Sina Weibo

By Benjamin Li, Apr 1, 2011
CHINA - Following its global marketing campaign for ‘responsible driving’ during the World Cup period last year, Budweiser has launched a six-month long ‘Say ...
Unilever launches Lynx in HK with sexy YouTube video 
Digital

Unilever launches Lynx in HK with sexy YouTube video

By Benjamin Li, Mar 18, 2011
HONG KONG - Unilever has today launched a 360-degree advertising campaign for its Lynx deodorant product launch.
JWT creates YouTube takeover for Schick Hydro launch 
Digital

JWT creates YouTube takeover for Schick Hydro launch

By Staff Reporters, Mar 7, 2011
SYDNEY - JWT Sydney has launched a unique YouTube piece as part of a digital campaign for the new Schick Hydro razor.
EmporioAsia Leo Burnett revamps website for Shanghai Bund icon 
Digital

EmporioAsia Leo Burnett revamps website for Shanghai Bund icon

By Benjamin Li, Mar 4, 2011
SHANGHAI - EmporioAsia Leo Burnett has completed a major facelift of contemporary Chinese lifestyle centre Three on the Bund’s website. Featuring black and white visuals, ...
Leo Burnett rolls out global work for Earth Hour 
Advertising

Leo Burnett rolls out global work for Earth Hour

By Angelia Seetoh, Mar 3, 2011
GLOBAL- Leo Burnett Chicago has rolled out a global campaign in support of Earth Hour following the launch in Singapore.
Ideaworks goes green with plant/life balance campaign 
Creativity

Ideaworks goes green with plant/life balance campaign

By Rhandell Rubio, Mar 2, 2011
SYDNEY – In a bid to help Australians improve their health and wellbeing, Ideaworks rolled out the first phase of a five-year programme involving the distribution of ...
Dentsu drives new Honda Accord campaign in India 
Advertising

Dentsu drives new Honda Accord campaign in India

By Staff Reporters, Mar 2, 2011
INDIA - Dentsu has launched a campaign for Honda Accord in India, positioning the car as the perfect mix of performance and comfort.
Mastercard, UN Women Singapore launch Project Inspire 
Creativity

Mastercard, UN Women Singapore launch Project Inspire

By Angelia Seetoh, Mar 2, 2011
SINGAPORE - Mastercard and UN Women have jointly launched a corporate responsibility initiative to mark the 25th anniversary of Mastercard in Asia and the 100th International ...
Robert Walters unveils Salary Checker iPhone app 
Digital

Robert Walters unveils Salary Checker iPhone app

By Staff Reporters, Mar 1, 2011
GLOBAL – Robert Walters, an international recruitment firm, has unveiled the Instant Salary Checker iPhone app, providing users with instant access to wage rates for ...
Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers 
Creativity

Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers

By Jin Bo, Mar 1, 2011
Diageo whisky brand Johnnie Walker has teamed up with BBH China and Ogilvy Shanghai to launch an ambitious brand campaign and the most significant digital social media effort ...
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May, 2012