The Work

Creativity

Egyptian Tourist Authority targets Japanese travellers on Asahi.com

By Jane Leung, 21 hours ago

The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese ...

Advertising

Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign

By Arif Durrani, 21 hours ago

Virgin Atlantic has launched its first global advertising campaign in the UK with a series of bullish ads playing off the strap line 'Your airline's either got it or it hasn't'.

Advertising

Chow Sang Sang collaborates with Antwerp Diamond Museum for bridal diamond collection

By Benjamin Li, 22 hours ago

Chow Sang Sang’s new 'Love Diamond Antwerp Diamond Heritage Collection' is the product of a collaboration between the brand and Antwerp Diamond Museum.

Advertising

Financial Times targets businesses with new campaign

By Staff Reporters, 1 day 14 hours ago

GLOBAL - The Financial Times is rolling out a global corporate marketing campaign to promote the FT subscription as an essential tool for businesses.

Creativity

Google Places launches outdoor campaign in Japan

By Jane Leung, 2 days ago

Google Places went full fledged in Japan’s Shibuya district with the initial phase of a mass outdoor campaign.

Creativity

Calvin Klein Underwear launches Envy global campaign with Zoe Saldana

By Jane Leung, 3 days ago

Calvin Klein (CK) Underwear has activated a global online and print campaign featuring its new brand ambassador Zoe Saldana.

Creativity

Taiwan is in love with Haagen Dazs' viral campaign this summer

By Jane Leung, 6 days ago

Two Haagen Dazs viral short films in Taiwan adds a touch of romance to the heat wave on the island.

Creativity

WWF searches for six 'Pambassadors' in the Sichuan Province

By Jane Leung, Aug 25, 2010

The next best job in the world is perhaps working for the World Wide Fund for Nature (WWF) as a 'Pambassador', advocating the protection of the species in China's Chengdu, ...

Creativity

Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’

By Jane Leung, Aug 23, 2010

Chocolate candy brand Smarties by Nestle is working with eight children and eight artists to create work inspired by Smarties colours in Australia.

Creativity

'Who wants to be a millionaire' is back on SET with a haunting campaign

By Jane Leung, Aug 20, 2010

Sony Entertainment Television is bringing back India’s favourite game show ‘Kaun Banega Crorepati’ (Who wants to be a millionaire) with a television campaign ...

Advertising

DDB banks on a Kiwi for The Warehouse promotions in NZ

By Staff Reporters, Aug 19, 2010

The Warehouse connects with customers through bringing back the Kiwi, an icon that is known and loved by all New Zealanders.

Creativity

Carlton Draught builds mega skill-tester for fans in Australia

By Jane Leung, Aug 19, 2010

Carlton Draught is kick starting a brand activation project giving fans a chance to win big in 30-meter tall skill-tester game.

Digital

How do you use Twitter?

By Staff Reporters, Aug 18, 2010

Twitter has launched Twitter Tales, a growing set of inspiring articles featuring individuals and businesses from around the world using the social networking service in ...

Creativity

Animals Asia Foundation brings bear bile farming under microscope

By Jane Leung, Aug 16, 2010

Animals Asia Foundation (AAF), a Hong Kong based charity organisation against animal cruelty, has launched two disturbing commercials on Moon Bear cruelty at bile farms.

Advertising

TAT revives memories of amazing Thai culture in latest TVC

By Jane Leung, Aug 16, 2010

BANGKOK - Tourism Authority of Thailand (TAT) is using a nostalgic theme to resurface sentiments that Thailand is still as amazing as it is known to be.

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The Work

Egyptian Tourist Authority targets Japanese travellers on Asahi.com

Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign

Chow Sang Sang collaborates with Antwerp Diamond Museum for bridal diamond collection

Financial Times targets businesses with new campaign

Google Places launches outdoor campaign in Japan

Calvin Klein Underwear launches Envy global campaign with Zoe Saldana

Taiwan is in love with Haagen Dazs' viral campaign this summer

WWF searches for six 'Pambassadors' in the Sichuan Province

Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’

'Who wants to be a millionaire' is back on SET with a haunting campaign

DDB banks on a Kiwi for The Warehouse promotions in NZ

Carlton Draught builds mega skill-tester for fans in Australia

How do you use Twitter?

Animals Asia Foundation brings bear bile farming under microscope

TAT revives memories of amazing Thai culture in latest TVC

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