RSS

The Work

Egyptian Tourist Authority targets Japanese travellers on Asahi.com 
Creativity

Egyptian Tourist Authority targets Japanese travellers on Asahi.com

The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese ...
Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign 
Advertising

Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign

Virgin Atlantic has launched its first global advertising campaign in the UK with a series of bullish ads playing off the strap line 'Your airline's either got it or it hasn't'.
Chow Sang Sang collaborates with Antwerp Diamond Museum for bridal diamond collection 
Advertising

Chow Sang Sang collaborates with Antwerp Diamond Museum for bridal diamond collection

Chow Sang Sang’s new 'Love Diamond Antwerp Diamond Heritage Collection' is the product of a collaboration between the brand and Antwerp Diamond Museum.
Financial Times targets businesses with new campaign 
Advertising

Financial Times targets businesses with new campaign

GLOBAL - The Financial Times is rolling out a global corporate marketing campaign to promote the FT subscription as an essential tool for businesses.
Google Places launches outdoor campaign in Japan 
Creativity

Google Places launches outdoor campaign in Japan

Google Places went full fledged in Japan’s Shibuya district with the initial phase of a mass outdoor campaign.
Calvin Klein Underwear launches Envy global campaign with Zoe Saldana 
Creativity

Calvin Klein Underwear launches Envy global campaign with Zoe Saldana

Calvin Klein (CK) Underwear has activated a global online and print campaign featuring its new brand ambassador Zoe Saldana.
Taiwan is in love with Haagen Dazs' viral campaign this summer 
Creativity

Taiwan is in love with Haagen Dazs' viral campaign this summer

Two Haagen Dazs viral short films in Taiwan adds a touch of romance to the heat wave on the island.
WWF searches for six 'Pambassadors' in the Sichuan Province 
Creativity

WWF searches for six 'Pambassadors' in the Sichuan Province

The next best job in the world is perhaps working for the World Wide Fund for Nature (WWF) as a 'Pambassador', advocating the protection of the species in China's Chengdu, ...
Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’  
Creativity

Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’

Chocolate candy brand Smarties by Nestle is working with eight children and eight artists to create work inspired by Smarties colours in Australia.
'Who wants to be a millionaire' is back on SET with a haunting campaign 
Creativity

'Who wants to be a millionaire' is back on SET with a haunting campaign

Sony Entertainment Television is bringing back India’s favourite game show ‘Kaun Banega Crorepati’ (Who wants to be a millionaire) with a television campaign ...
DDB banks on a Kiwi for The Warehouse promotions in NZ 
Advertising

DDB banks on a Kiwi for The Warehouse promotions in NZ

The Warehouse connects with customers through bringing back the Kiwi, an icon that is known and loved by all New Zealanders.
Carlton Draught builds mega skill-tester for fans in Australia 
Creativity

Carlton Draught builds mega skill-tester for fans in Australia

Carlton Draught is kick starting a brand activation project giving fans a chance to win big in 30-meter tall skill-tester game.
How do you use Twitter? 
Digital

How do you use Twitter?

Twitter has launched Twitter Tales, a growing set of inspiring articles featuring individuals and businesses from around the world using the social networking service in ...
Animals Asia Foundation brings bear bile farming under microscope 
Creativity

Animals Asia Foundation brings bear bile farming under microscope

Animals Asia Foundation (AAF), a Hong Kong based charity organisation against animal cruelty, has launched two disturbing commercials on Moon Bear cruelty at bile farms.
TAT revives memories of amazing Thai culture in latest TVC 
Advertising

TAT revives memories of amazing Thai culture in latest TVC

BANGKOK - Tourism Authority of Thailand (TAT) is using a nostalgic theme to resurface sentiments that Thailand is still as amazing as it is known to be.