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Former Miss India helps promote her current employer British Airways 
Advertising

Former Miss India helps promote her current employer British Airways

By Paul Howell, Dec 12, 2011
MUMBAI - BBH Asia-Pacific has leveraged on one of its client's employees in its latest campaign for British Airways. Former Miss India, and now flight attendant Manisha Kohli ...
Melbourne hotel group turns guests in to art theives 
Marketing

Melbourne hotel group turns guests in to art theives

By Paul Howell, Dec 8, 2011
MELBOURNE - Art Series Hotels, which has three boutique properties in Melbourne, is challenging its guests to steal a US$15,000 piece of art from its walls.
CASE STUDY: How Rexona broke the relevance barrier in China 
Digital

CASE STUDY: How Rexona broke the relevance barrier in China

By Emily Tan, Nov 30, 2011
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest ...
The Planning Agency campaigns to eliminate violence against women 
Advertising

The Planning Agency campaigns to eliminate violence against women

By Staff Reporters, Nov 25, 2011
ASIA-PACIFIC - The Planning Agency in Singapore has unveiled some confronting print and social media work promoting the International Day for the Elimination of Violence ...
BA rolls out online and print campaign across Asia 
Advertising

BA rolls out online and print campaign across Asia

By Emily Tan, Nov 18, 2011
HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore,...
Benetton ruffles feathers with controversial ‘Unhate’ ad campaign 
Creativity

Benetton ruffles feathers with controversial ‘Unhate’ ad campaign

By Benjamin Li, Nov 17, 2011
GLOBAL - Benetton's latest global ad campaign "Unhated", launched from Paris last night, is already courting controversy. It has been banned in mainland China, with plenty more ...
Spicers and Block reach out to "extreme" designers 
Advertising

Spicers and Block reach out to "extreme" designers

By Paul Howell, Oct 27, 2011
PERTH - Western Australian agency Block has teamed up with paper manufacturer Spicers to create a whole new way of creating paper designs and art supplies.
Snickers rolls out new TV campaign in Japan 
Creativity

Snickers rolls out new TV campaign in Japan

By Staff Reporters, Oct 24, 2011
TOKYO – Mars has rolled out a new TVC for its Snickers chocolate bar brand in Japan featuring popular actress Erika Sawajiri.
Mandarin Oriental rolls out new phase of 'Fan' campaign 
Creativity

Mandarin Oriental rolls out new phase of 'Fan' campaign

By Benjamin Li, Sep 1, 2011
The latest installment of Mandarin Oriental's long-running 'He's a fan/She's a fan' campaign features the addition of Kevin Spacey, Christian Louboutin and Sophie Marceau to ...
Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign 
Creativity

Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign

By Rhandell Rubio, Aug 31, 2011
ASIA-PACIFIC - Johnnie Walker has launched the latest installment of its 'Step inside the circuit' series, featuring a 'Face-to-face' Facebook application.
Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes' 
Creativity

Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'

By Rhandell Rubio, Aug 29, 2011
TOKYO - Dentsu has collaborated with its New York-based subsidiary McGarryBowen to roll out the 'Kizuna Cranes' fundraising campaign. It will run over the next six months in ...
Real life Ford engineer tests new Territory SUV's strength 
Creativity

Real life Ford engineer tests new Territory SUV's strength

By Rhandell Rubio, Aug 24, 2011
AUSTRALIA - JWT Melbourne has launched the final installment of its 'Feel the difference' campaign for Ford, featuring the new Ford Territory and a real engineer at the ...
Suzlon celebrates 'pure air' with celebrity ambassadors 
Media

Suzlon celebrates 'pure air' with celebrity ambassadors

By Zahra Kamaruddin, Aug 10, 2011
MUMBAI - Wind energy supplier Sulzon, together with Lowe Lintas, has launched a new campaign to promote a greener earth across India.
Nissan launches game-style website promoting “zero emissions” 
Advertising

Nissan launches game-style website promoting “zero emissions”

By Emily Tan, Aug 3, 2011
YOKOHAMA - Nissan Motors has launched a promotional website, 'The Planet Zero', aimed at allowing visitors to “experience a virtual zero-emission society, in an understand...
Natalie Imbruglia headlines new brand campaign for Kailis Pearls 
Creativity

Natalie Imbruglia headlines new brand campaign for Kailis Pearls

By Staff Reporters, Aug 2, 2011
PERTH - Australian jewelery company Kailis has launched a new brand campaign featuring singer Natalie Imbruglia, developed by agency CumminsRoss.
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POLLS
Which region will be commanding the most attention from your agency this year?
   |   View results
Southeast Asia
  42%
 
Greater China
  36%
 
Japan and/or Korea
  13%
 
South Asia
  2%
 
Australasia
  8%
TOTAL VOTES: 53

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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012