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The Work international
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Advertising
Clear to fansource Ronaldo's new hairdo in global first
By
Magz Osborne
, Mar 8, 2012
GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the ...
Advertising
Rihanna joins Nivea's largest-ever marketing effort
By
Paul Howell
, May 11, 2011
GLOBAL - German cosmetics giant Beiersdorf is realigning its well-known Nivea brand of products as part of its 100th anniversary. The skincare brand is set to spend over US$1.4 ...
Advertising
Top 10 Valentine's Day TVCs
By
Benjamin Li
, Feb 11, 2011
In celebration of Valentine's day, Campaign takes a look at the 10 best television commercials.
Creativity
Top 10 Super Bowl 2011 TVCs
By
Staff Reporters
, Feb 7, 2011
Following the Green Bay Packers 31-25 victory over the Pittsburgh Steelers in the Super Bowl XLV, here are what we think were the 10 best television commercials that has had ...
Digital
Old Spice Guy is back for new collection
By
Staff Brand Republic
, Jan 31, 2011
GLOBAL- Old Spice is releasing an ad called 'I'm back' to advertise its new collection and featuring the ever-popular 'guy' Isaiah Mustafa.
Creativity
Five of the best global TVCs this week: Foot Locker, O2 & Vodka
By
Staff Reporters
, Nov 25, 2010
This week's five of the best global TVCs introduces a site for sneaker fans only, the benefits of milk and a brilliant idea for a towel that everyone should have.
Creativity
Top 10 luxury brand ads
By
Staff Reporters
, Nov 19, 2010
Online is increasingly a popular place to find exciting promotional films, beautiful celebrities and extra sexiness. This week we look at the top brands that have gone to great ...
Creativity
Five of the best global TVCs this week: Adidas, Nikon & Nissan
By
Staff Reporters
, Nov 18, 2010
Nissan, Fujifilm, Nikon and Adidas feature in this week's five of the best television commercials from across the world.
Creativity
Five of the best global TVCs this week: Clooney, O'Brien & T-Pain
By
Staff Reporters
, Nov 12, 2010
It is time for this week's five best international campaigns. Stars include George Clooney, John Malkovich, Conan O'Brien and T-Pain.
Creativity
Five of the best international campaigns this week
By
Staff Reporters
, Nov 4, 2010
From Barbie to Subaru, here is a selection of the five best international campaigns that broke across the world over the past week.
Creativity
Rapper Jay-Z partners with Bing to launch book titled Decoded
By
Staff Reporters
, Oct 19, 2010
American rapper Jay-Z, Microsoft’s Bing and creative agency Droga5 together started a multiplatform search experience and interactive game to promote Jay-Z’s ...
Creativity
Cancer survivor Mark strips down for testicular cancer awareness
By
Staff Reporters
, Oct 7, 2010
‘The guy at home in his underwear’ starts streaming live today to launch a testicular cancer awareness campaign for the Canadian Cancer Society.
Creativity
Ikea Netherlands commits to 365 videos in a year
By
Jane Leung
, Sep 28, 2010
Ikea Netherlands has launched a new campaign titled ‘Everyday is different’, committing to publishing a new video online every day for 365 days.
Advertising
Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign
By
Arif Durrani
, Sep 2, 2010
Virgin Atlantic has launched its first global advertising campaign in the UK with a series of bullish ads playing off the strap line 'Your airline's either got it or it hasn't'.
Advertising
Financial Times targets businesses with new campaign
By
Staff Reporters
, Sep 1, 2010
GLOBAL - The Financial Times is rolling out a global corporate marketing campaign to promote the FT subscription as an essential tool for businesses.
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GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data: What sports fans are watching
Data points: Consumer spending in India
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Arnott's gets more mileage out of Tim Tam Orchard with TVC
DISCUSSION
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POLLS
What do you think of GM's decision to stop advertising with Facebook?
Exactly the right decision
They will live to regret this
Doesn't really matter much in the end
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Exactly the right decision
46%
They will live to regret this
20%
Doesn't really matter much in the end
34%
TOTAL VOTES: 35
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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