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Singapore launches its first mobile rich media campaign 
Digital

Singapore launches its first mobile rich media campaign

By Staff Reporters, Mar 15, 2012
SINGAPORE – The Health Promotion Board is set to launch the country’s first mobile rich media campaign in an effort to bring its weight loss programme closer to ...
UM campaign for Friso puts audio into newspaper 
Creativity

UM campaign for Friso puts audio into newspaper

By Staff Reporters, Feb 23, 2012
MALAYSIA - Some readers of Malaysia's New Straits Times got an earful of mother-child conversation Tuesday thanks to an audio-enabled print ad, part of a multi-platform ...
Leo Burnett iOS app for Bundaberg Distilling analyzes tipplers, recommends cocktails 
Creativity

Leo Burnett iOS app for Bundaberg Distilling analyzes tipplers, recommends cocktails

By Staff Reporters, Feb 23, 2012
SYDNEY - The ingeniOmeter, an iOS app crafted by Leo Burnett in Sydney for Bundaberg Distilling, invites rum drinkers to analyse the true nature of their "inner being" and then ...
JWT and Levi's Denizen brand launch 'reality show' road trip 
Creativity

JWT and Levi's Denizen brand launch 'reality show' road trip

By Staff Reporters, Feb 21, 2012
ASIA-PACIFIC - Levi Strauss is sending six young explorers, chosen via a social-media casting call, on a worldwide trek to exotic locales on behalf of its Denizen apparel line ...
Hyundai and Microsoft Advertising consider the ways celebrities think 
Digital

Hyundai and Microsoft Advertising consider the ways celebrities think

By Paul Howell, Nov 7, 2011
GLOBAL - In line with its new brand positioning of 'new thinking, new possibilities', Hyundai has embarked on a unique digital content campaign featuring the inner-most ...
Electrolux opens ‘Café Scandinavia’ social media campaign in Japan 
Digital

Electrolux opens ‘Café Scandinavia’ social media campaign in Japan

By Benjamin Li, Sep 5, 2011
TOKYO - Swedish home appliance company Electrolux has launched its ‘Café Scandinavia’ campaign in Japan, centred on an online 'love at first' story.
Fortress engages digital-savvy students through ‘Back to school’ Facebook game 
Digital

Fortress engages digital-savvy students through ‘Back to school’ Facebook game

By Benjamin Li, Aug 26, 2011
HONG KONG - HTC, Nokia, Motorola, Fujitsu, Epson, Sony, and Microsoft have all joined forces with retail electronics chain Fortress to roll out a Facebook role play game with ...
Sony Ericsson launches worldwide competition on Facebook 
Digital

Sony Ericsson launches worldwide competition on Facebook

By Staff Reporters, May 23, 2011
GLOBAL - Sony Ericsson has launched a worldwide competition today on Facebook. The contest reaches out to the mobile manufacturer's global Facebook fanbase of over 4.7 million, ...
7-Eleven, Futurelab launch real-time game show on Facebook 
Digital

7-Eleven, Futurelab launch real-time game show on Facebook

By Magz Osborne, May 20, 2011
KUALA LUMPUR – Futurelab Asia has developed Malaysia’s first-ever real time game show on Facebook for convenience store chain 7-Eleven.
Mercedes-Benz looks to consumers for innovation 
Digital

Mercedes-Benz looks to consumers for innovation

By Kate Nicholson, May 13, 2011
SINGAPORE - Mercedes-Benz is celebrating its 125th anniversary this year with a 'First thoughts' contest to commemorate the invention of the first automobile and spur reinventio...
Pernod Ricard plots digital push for Olmeca Tequila 
Digital

Pernod Ricard plots digital push for Olmeca Tequila

By Sarah Shearman, Apr 21, 2011
GLOBAL - Olmeca Tequila, is overhauling its global digital strategy to boost its international appeal to new tequila drinkers and young 'urbanites' in particular.
Lipton targets office workers online in milk tea mix campaign 
Digital

Lipton targets office workers online in milk tea mix campaign

By Benjamin Li, Apr 15, 2011
HONG KONG - Lipton has rolled out an online campaign to inspire stressed out office workers to customise their own milk tea drinks.
JWT creates YouTube takeover for Schick Hydro launch 
Digital

JWT creates YouTube takeover for Schick Hydro launch

By Staff Reporters, Mar 7, 2011
SYDNEY - JWT Sydney has launched a unique YouTube piece as part of a digital campaign for the new Schick Hydro razor.
Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers 
Creativity

Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers

By Jin Bo, Mar 1, 2011
Diageo whisky brand Johnnie Walker has teamed up with BBH China and Ogilvy Shanghai to launch an ambitious brand campaign and the most significant digital social media effort ...
McCann sells Japanese ski season to Aussies online 
Digital

McCann sells Japanese ski season to Aussies online

By Staff Reporters, Dec 3, 2010
McCann Worldgroup Melbourne has produced a facebook game as part of a campaign encouraging Australians to visit Japan for its excellent snow conditions and many cultural ...
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May, 2012