yougov
Tinder tops the charts, Coffee Meets Bagel dominates Singapore’s serious dating scene: YouGov
From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.
January APAC advertiser of the month: Pocky
Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.
December APAC advertiser of the month: MTR Corporation
MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.
November APAC advertiser of the month: Lay's
YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.
Study: Over 50% of Singaporean Gen Zs source holiday shopping ideas on socials and online
TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.
October 2023 APAC advertiser of the month: HP Indonesia
Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.
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