The coming decade will be a watershed period in China as immense changes and economic challenges will call time on those who have been coasting on easy growth, predicts OMD’s Arlene Ang.
A selection of photos from last night's 2015 Agency of the Year Awards gala dinner in Singapore, including presentation of awards for the Southeast Asia, Japan/Korea and Australia/New Zealand regions as well as the Agency Network of the Year Awards. Please see the linked articles at the bottom of the page for full lists of winners and more on the Agency of the Year.
A selection of photos from last night's 2015 Agency of the Year Awards for Greater China, which took place in Shanghai. Please see the linked article at the bottom of the page for the list of winners and more on Agency of the Year.
BEIJING - 'Home is where your heart belongs', CCTV's slogan for its public service ad campaign this Chinese New Year, reflects socio-economic issues caused by urbanisation, including rural labour, 'left-behind children', and 'empty nesters' in the country.
SHANGHAI - McDonald’s has chosen the mythical beast 'nian' for its Chinese New Year campaign—but as a more fun than scary character.
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