BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.
There are dozens of storylines swirling in this year’s survey. We select four big ones.
BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot
CHINA - Momentum has been meteoric for Xiaomi for the past few years in its climb against Apple and Samsung—until Huawei recently dethroned the Beijing-based firm from the top of the Chinese smartphone market.
What will it take for a Chinese brand to be accepted by global consumers? Doreen Wang, global director of Millward Brown's BrandZ describes the path from manufacturer to marketer.
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