xiaomi

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Xiaomi’s sales blip is a cause for worry
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Jan 12, 2016

Xiaomi’s sales blip is a cause for worry

BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot

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Is Xiaomi's sales blip a cause for worry?
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Dec 2, 2015

Is Xiaomi's sales blip a cause for worry?

CHINA - Momentum has been meteoric for Xiaomi for the past few years in its climb against Apple and Samsung—until Huawei recently dethroned the Beijing-based firm from the top of the Chinese smartphone market.

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The path to global acceptance for Chinese brands
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Feb 24, 2015

The path to global acceptance for Chinese brands

What will it take for a Chinese brand to be accepted by global consumers? Doreen Wang, global director of Millward Brown's BrandZ describes the path from manufacturer to marketer.

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Digital is still at the black-and-white TV stage: McLaren
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Nov 19, 2014

Digital is still at the black-and-white TV stage: McLaren

HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.

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Asian Champions of Design: Xiaomi
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Sep 16, 2014

Asian Champions of Design: Xiaomi

If you think the Chinese smartphone brand is all about aping Apple, think again.

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Xiaomi: Rewriting the rules of branding in China
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Aug 1, 2014

Xiaomi: Rewriting the rules of branding in China

Xiaomi’s pioneering flash-sales technique, called a 'snap-up', could reshape the entire product lifecycle in the smartphone category.

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