xiaomi

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Apple in China: When lucky number 8 doesn't guarantee prosperity
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2 hours ago

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

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Standout storylines from the Top 1000 Brands research
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Jun 12, 2017

Standout storylines from the Top 1000 Brands research

There are dozens of storylines swirling in this year’s survey. We select four big ones.

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Xiaomi’s sales blip is a cause for worry
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Jan 12, 2016

Xiaomi’s sales blip is a cause for worry

BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot

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Is Xiaomi's sales blip a cause for worry?
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Dec 2, 2015

Is Xiaomi's sales blip a cause for worry?

CHINA - Momentum has been meteoric for Xiaomi for the past few years in its climb against Apple and Samsung—until Huawei recently dethroned the Beijing-based firm from the top of the Chinese smartphone market.

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The path to global acceptance for Chinese brands
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Feb 24, 2015

The path to global acceptance for Chinese brands

What will it take for a Chinese brand to be accepted by global consumers? Doreen Wang, global director of Millward Brown's BrandZ describes the path from manufacturer to marketer.

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