xaxis highlight
PROMOTED
Nov 14, 2018
Why outcomes matter, not just to the CMO
Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change
PROMOTED
Oct 23, 2018
Understanding AI: A new reality for marketers
With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.
PROMOTED
Jan 23, 2018
Data & technology: The keys to advertising to one billion people
Xaxis director of India weighs in on the chops needed to reach the world's second-largest Internet population.
PROMOTED
Nov 21, 2017
Culture club: GroupM's Regan Baillie on agencies putting people first
Managing director of GroupM [m]PLATFORM & Xaxis weighs in on the importance of setting team building at the forefront of organisational goals.
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