Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar’s inaugural gender diversity study.
One creative director in Tokyo is frustrated by a reluctance to speak out, but believes numbers can help shock the industry into action.
We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.
For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.
Marketing and advertising are not alone in dealing with gender inequality. Olivia Parker looks at what lessons can be gleaned from other industries.
JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.
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