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WeChat dominates China's social media: All B2B brands invest
TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.
Revitalising brand engagement: The power of curated advertising in China
Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.
Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?
Tencent’s online advertising bounces back despite quarterly revenue missing estimates
Total revenues fell short of expectations this quarter, but overall profit and online advertising spiked.
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Ex-TikTok and WeChat senior exec Lionel Sim joins Bondee
Bondee is keen to accelerate its regional expansion efforts; Sim handles hiring for the company’s headquarters in Singapore and offices across Japan, South Korea, and China.
Advertisers interested in US super app — don’t expect it from X
X looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.
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