wall street journal
Ten questions with Ingrid Verschuren: Head of Data Strategy & AI, Dow Jones
As the generative AI boom sweeps over the media industry, Campaign catches up with Dow Jones' Ingrid Verschuren to discuss how the news and finance conglomerate is embracing artificial intelligence and navigating both its threats and opportunities.
Dow Jones appoints Mother and Mediahub to global creative and media accounts
TBWA's EG+ have also been appointed to global production duties.
40 Under 40 2022: Julia Clyne, Dow Jones & Co
Clyne’s leadership and passion to support quality journalism has contributed to WSJ being one of the most trusted news brands in APAC.
How B2B marketers are preparing to thrive in a cookieless world
Many companies have long had first-party data but their data strategies have often been minimal. That is about to change with Google’s announcement that they will be removing third-party cookies by 2022.
Debating the merits of a short or long marketing strategy in this climate
CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.
Facebook reportedly gearing up to launch news section
Facebook will pay rights to news outlets for content, report says.
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