volvo

Apr 16, 2021

In pictures: Volvo pop-up stores in China go pretty in pink

The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.

Jun 23, 2020

Volvo appoints Spark Foundry China for traditional media business

The Publicis agency takes over the account from Mindshare.

Apr 29, 2019

Volvo videos for Malaysia have 'hidden' test-drive codes

The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.

Oct 25, 2018

Dolph Lundgren, you're no Jean Claude van Damme

And this trying-too-hard Volvo video is as bad as, well, a Dolph Lundgren movie.

Mar 9, 2017

The inexact science of foreigners in Japanese advertising

A recent campaign prompts questions around the role of 'foreigners'.