viral
Jeremy Allen White Calvin Klein ad sparks complaints over objectification
The latest complaints come as a similar ad by the brand featuring FKA twigs was banned for objectifying women.
Are you ready for the challenge of the Tiktok universe?
We’ve been living in a social media-driven world for more than a decade, but a platform such as TikTok that completely changes the game for marketers only comes around every so often.
5 secrets of creating shareable content
Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.
Social 'experiment' breaks down recipe for viral videos
Australia’s The Woolshed Co. conducted a two-year long 'social experiment' to break down the essence of what makes content viral and shareable, while also showcasing its own capabilities.
Japan’s social space gets real
The rise of social network-enabled experiences requires new brand-thinking.
Online video surges in APAC but fails to engage audiences: Unruly
SINGAPORE – Brands in Southeast Asia created almost double the number of online video ads in the past 12 months compared to last year, but a drop in engagement has raised questions about the quality of the content.
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