vipul chawla
Sep 19, 2013
It is a partnership, not (merely) a sponsorship: Sports Matters panel
SINGAPORE - Brands have to be cautious when managing sponsorship initiatives, and like agency-client relationships, sponsorships should be treated as valuable partnerships, according to speakers on a panel discussion this morning at Sports Matters.
Jun 28, 2012
New KFC Vietnam campaign aims to win over sceptical consumers
HO CHI MINH - KFC Vietnam has launched a campaign for its latest dish, ‘Big'n'Juicy’, through BBDO Vietnam.
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