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Eva Air begins global branding campaign featuring Takeshi Kaneshiro
Taiwan agency Bates CHI & David has launched Eva Air’s new ‘I see you’ global branding campaign featuring Takeshi Kaneshiro, based on the idea of changing the way you see the world.
Bates Taiwan wins Bomi and Saugella creative accounts
TAIPEI - Bates Taiwan has won two pitches for local accounts, Bomi (波蜜一日蔬果) and Saugella.
Maggie Chao becomes GM of Bates Taiwan
TAIPEI - Maggie Chao, former vice president and decade-long employee of David Advertising Taiwan, has become the general manager of Bates Taiwan. She came on board on 1 November.
David Advertising appoints Alice Hsu as MD, Tricia Liu as board director
TAIPEI - Former Y&R and Wunderman Taiwan general manager Alice Hsu is joining David Advertising Taiwan as managing director from 1 September. The agency’s general manager Tricia Liu will also take on the role board director.
Leo Burnett Taiwan lands China Airlines’ creative account
TAIPEI - Leo Burnett Taiwan has won the China Airlines (CAL), creative account, ending a decade-long relationship between the leading Tawain airline and incumbent agency David Advertising.
Henry Chu resigns, Tyson Deng to oversee Bates 141 Taiwan
TAIPEI - Henry Chu, long-serving managing director of Bates 141 Taiwan, has resigned and will leave the company at the end of July, citing ‘health considerations’. Tyson Deng (pictured) will take over the leadership role.
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