total sports asia
Est Cola deal with Manchester City in Thailand typifies market-specific sponsorship trend
BANGKOK - English football club Manchester City has inked a sponsorship deal with Est Cola to become its official soft drinks partner in Thailand, a move that illustrates the current trend among football clubs to seek more sponsorship deals on a country-by-country basis.
Badminton Europe selects TSA for worldwide distribution
KUALA LUMPUR - Badminton Europe, the governing body of badminton in Europe, has given its worldwide media rights to Total Sports Asia (TSA) after a competitive pitch.
Maria Sharapova to endorse real estate in India
NEW DELHI - London-based real estate company Homestead has signed top tennis player Maria Sharapova to endorse a property for the company in India.
Dutch Lady to send mums of Malaysian Olympic hopefuls to London 2012
KUALA LUMPUR – Dairy brand Dutch Lady Malaysia has partnered with the Olympic Council of Malaysia (OCM) to sponsor four athletes competing in the 2012 Olympic Games in London.
Axiata takes naming rights for regional badminton tournament
KUALA LUMPUR - Axiata Group, one of Asia’s largest telecommunications companies, has unveiled its sponsorship for a new badminton championship.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
