technology brands
Amazon, Starbucks, Microsoft take on Trump over undocumented children
All three brands issued statements supporting the lawsuit filed by attorney-generals of 15 US states to stop the move by US President Donald Trump to scrap the DACA programme.
App marketers, stand up to the duopoly! it is time for attribution standards
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's managing director and CRO.
On Facebook, 97% of brands still rely on organic reach: BBDO
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
Facebook to make desktop ad-blockers ineffective
Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.
Facebook Live: Six most innovative brand uses so far
McDonald's, Benefit Cosmetics and Dunkin' Donuts are among the pioneering brands creating clever live broadcasts using Facebook Live.
Samsung's anthem might be what the world needs
An international music mix scores big with viewers, reports Ace Metrix's VP of marketing.
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