With so many mobile channels available, advertisers need to not only pick the right one, but also remember who their consumers are, according to Salesforce marketing cloud specialist Lucy Brindley.
It’s laughable for marketers to worry about artificial intelligence, as it will make people’s jobs easier and more fulfilling, according to marketer Robin Matlock.
Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see
As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.
Ben Gibson, CMO of American technology firm F5 Networks, explains how his latest campaign got to the point.
Robots had a starring role among China-made technology debuting at CES Asia., but in-store retail and smart homes were also hot trends.
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