technology

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Context and humanity crucial in mobile advertising: Salesforce
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Aug 16, 2017

Context and humanity crucial in mobile advertising: Salesforce

With so many mobile channels available, advertisers need to not only pick the right one, but also remember who their consumers are, according to Salesforce marketing cloud specialist Lucy Brindley.

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VMware CMO: Embrace AI, don’t fear it
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Aug 3, 2017

VMware CMO: Embrace AI, don’t fear it

It’s laughable for marketers to worry about artificial intelligence, as it will make people’s jobs easier and more fulfilling, according to marketer Robin Matlock.

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How technology is changing stock-image use
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Jul 19, 2017

How technology is changing stock-image use

Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see

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Transparency issues about maturity, not corruption: AdParlor
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Jun 30, 2017

Transparency issues about maturity, not corruption: AdParlor

As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.

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A tech marketer's guide to unscrambling the shoptalk
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Jun 16, 2017

A tech marketer's guide to unscrambling the shoptalk

Ben Gibson, CMO of American technology firm F5 Networks, explains how his latest campaign got to the point.

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CES Asia: Chinese consumers get new tech first
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Jun 12, 2017

CES Asia: Chinese consumers get new tech first

Robots had a starring role among China-made technology debuting at CES Asia., but in-store retail and smart homes were also hot trends.

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