technology
Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.
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Is finding the right balance between human and machine possible?
Gen AI might've been the buzzword for 2023, but was all the hype justified? Campaign unpacks the boom of a new tech revolution, what it means for adland, and asks if finding the right balance between human and machine is truly even possible.
Four tech trends transforming marketing creativity in 2024
From mobile production to 3D modeling, GrowthOps' team of creatives and strategists identify the technologies they see influencing creative production the most in the coming year.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
As conference season picks up, here are the issues the ad industry should address
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
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