technology

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A tech marketer's guide to unscrambling the shoptalk
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Jun 16, 2017

A tech marketer's guide to unscrambling the shoptalk

Ben Gibson, CMO of American technology firm F5 Networks, explains how his latest campaign got to the point.

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CES Asia: Chinese consumers get new tech first
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Jun 12, 2017

CES Asia: Chinese consumers get new tech first

Robots had a starring role among China-made technology debuting at CES Asia., but in-store retail and smart homes were also hot trends.

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Momentum Japan to develop 'phygital' experiences
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May 22, 2017

Momentum Japan to develop 'phygital' experiences

A new team will work with digital content agency Nadia to offer 'extended reality' solutions.

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Media agencies more than a 'middleman' thanks to AI: Zenith
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May 22, 2017

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.

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Key technologies for financial-services marketers
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May 19, 2017

Key technologies for financial-services marketers

Geraldine Goh, head of marketing in Asia for IG, talks about the challenges of marketing financial services brands in today's international marketplace.

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Technology and data vital, but creativity the master: JWT
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May 8, 2017

Technology and data vital, but creativity the master: JWT

Agencies must resist falling into the trap of letting technology take the lead in what has always been an ideas-based industry, according to the agency’s APAC CEO.

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