survey

Nov 15, 2022

Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

Nathalie Lam explains how Philips wants its creative content to match the diversity of its audience. This is the first in a series by World Federation of Advertisers members ahead of its 2023 inclusion census.

Nov 14, 2022

WFA to launch second global DEI census in March 2023

In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.

Jun 1, 2022

Diversity is a priority in workplaces; but employees want pay parity

EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.

May 17, 2022

Firms pursue ESG policies to look good more than do good: survey

A desire to look good, rather than do good, is the primary reason businesses pursue sustainable and socially responsible policies, new research suggests.

May 9, 2022

Is your company doing enough to be diverse and inclusive? Tell us

Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.