sports marketing
The Information
3 hours ago
M&C Saatchi tightens processes at Sport & Entertainment after chiefs resign
Group aims to 'de-risk' in wake of the departures of Steve Martin and Jamie Wynne-Morgan.
Mar 21, 2024
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.
Jan 18, 2024
Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements
Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.
Jan 15, 2024
Golf body the R&A hires ad agency to attract more women to the sport
The appointment follows a competitive pitch led by Ingenuity.
Jul 11, 2023
PepsiCo and EA Sports launch football gaming platform
Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.
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Jul 11, 2023
‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup
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