singapore tourism board
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STB's Singapore Wanderland in Roblox: Success or marketing stunt?
Some marketers see cross-platform activations as the future of metaverse advertising, while others remain skeptical. Campaign explores the advantages and challenges of launching branded experiences across multiple virtual platforms.
How Singapore Tourism board is wooing younger Indian travellers
The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.
Singapore Tourism Board seeks UK PR agency
The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.
STB signs content partnership with Warner Bros
The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
Singapore Tourism Board declares winners in global pitch
Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.
Chang Chee Pey replaces Lynette Pang as STB's marketing head
After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.
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