shun matsuzaka
Why Japan should pay attention to Muslim millennials
In his first article examining Islamic culture from a Japanese perspective, Shun Matsuzaka of McCann Worldgroup notes that young Muslims have a strong interest in Japan, but that the country still has much to learn about their culture.
McCann Japan’s 'AI creative director' creator moving to Malaysia
Shun Matsuzaka will combine a new creative role with a passion for learning more about Muslim millennials.
Human brain sees off AI ‘creative director’, barely
A competition that pitted human against machine in the creation of a TVC saw the organic lifeform come out on top. But only just.
AI ‘creative director’ produces first ad, battles human for supremacy
A competition in Japan invites members of the public to decide whose work they prefer: that of a well-known writer or an artificial intelligence program.
'AI CD' debuts alongside new grads at McCann Tokyo
TOKYO - Today’s welcoming ceremony for new graduates at McCann Worldgroup in Tokyo saw the arrival—or rather, unboxing—of one particularly interesting staff member.
McCann Japan explores potential of AI 'creative director'
TOKYO - McCann Worldgroup Japan has developed what it terms as an artificial intelligence-based creative director in an experimental move to apply data and programmatic technology to the creative process.
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