shangrila

Jun 8, 2023

Shangri-La depicts fantastical new world to re-engage travellers

McCann Worldgroup teams up with Grammy-winning director Dave Meyers to create 'Find Your Shangri-La', a film exploring a new world of unimaginable beauty and luxury.

May 20, 2021

Shangri-La Group launches family-centric brand Fam.ily

New offering aims to create experiences for multi-generational families and support customers on their parenting journeys.

Apr 26, 2021

Can you spot the changes in Shangri-La's new brand identity?

REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.

Jan 15, 2021

Rebrand for Shangri-La's Jen chain includes bilingual logo

REBRANDING EXERCISES: A logo meant to be inclusive for both Chinese and English speakers anchors a full rebrand by Design Bridge Shanghai.

Apr 24, 2019

Industry rallies behind Sri Lanka

Impact on visitor numbers expected to be short-term.