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Miniso's CMO on consumer-centricity in local marketing and product design
Robin Liu opens up about the brand’s marketing strategies and overseas expansion for the New York-listed Chinese retailer.
Unmasking a Covid cause of marine pollution
INSPIRATION STATION: Alibaba, WWF and F5 collaborated on highlighting the tremendous damage caused by 1.5 billion masks finding their way into the oceans.
MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan
Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.
A young eco warrior's sustainability pledge strikes the right notes
Individual activism may help draw the attention of large corporates to looming eco disasters.
Why marketers need to embrace ‘Mobile Moments of Truth’
Rapid digitisation has led to massive disruption in the consumer journey. InMobi’s 2020 Mobile Marketing Handbook says marketers need pay heed to ‘Mobile Moments of Truth’.
Your 2020 mobile marketing guide: Top insights from InMobi
What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.
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