rob campbell
R/GA strategy chief Rob Campbell exits in restructure
Interpublic agency confirms it has made redundancies amid coronavirus crisis.
Was Groundhog Day a documentary on Chinese advertising strategy?
Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.
Dove's 'Real sketches' film provokes jealousy, controversy
Unilever's Dove brand has struck a nerve yet again with a video in which women confront the gap between their perceptions of their own appearance and the way others see them, through sketches by a forensic artist.
Everything we know is wrong: 'Grumpy' duo takes on industry myths
SHANGHAI - Conventional wisdom about television, pre-testing, love of brands, and western models of marketing success came under the rapid-fire but good-natured attack of two regional agency leaders in a spirited presentation today at the Asian Marketing Effectiveness Festival.
Rob Campbell to depart M&C Saatchi's Sunshine for Wieden + Kennedy Shanghai
SHANGHAI - Rob Campbell (pictured), the managing partner and brand strategist for M&C Saatchi's brand consultancy Sunshine, has been named Wieden + Kennedy's regional head of planning.
Sony overhauls advertising budget to focus on core products
TOKYO - Sony is planning to realign its global advertising budget, worth around US$5 billion, to concentrate on a reduced number of products deemed to have strong potential in an effort to increase its competitiveness.
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