privateview
Private View: So much purpose, but to what purpose?
Two creatives, five campaigns, 10 unvarnished opinions on ads from Malaysia, India, China, New Zealand and Philippines.
Remy Martin's Centaure Cognac targets business leaders
SHANGHAI - Lowe Shanghai has rolled out an integrated ad campaign for Remy Martin’s new product launch Centaure - a cognac tailor-made for Chinese consumers.
Hyundai showcases new Elantra as the 'big small car'
AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.
DDB New Zealand, Steinlager throw support behind its rugby stars
NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.
Sony launches US$11.2 million Bollywood campaign for Vaio
NEW DELHI - Sony India has launched a US$11.2 million advertising campaign for its Vaio laptop range in an effort to bolster market share in the tech-hungry subcontinent.
Mannings offers Asia’s first ‘real time’ pharmacist consultation by iPhone
Mannings has kick-started an integrated advertising campaign to showcase the ‘health power’ of its Mann card, including offering Asia's first ‘real time’ pharmacist consultations by iPhone.
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