pepsi
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Pepsi unveils new logo and identity; colours 120 markets in electric blue
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.
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Pepsi honours The Notorious BIG on 50th anniversary of Hip Hop
The 50th Anniversary of Hip Hop pays tribute to an art form that originated in New York in the 1970s and shaped various artistic expressions, including rapping, DJing, breakdancing, and street art.
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Pepsi takes on gender stereotypes with Samantha Ruth Prabhu
The campaign will be spread across TV, digital, outdoor and social media.
Pepsi unveils a new logo: a look back at the logos through the years
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
Pepsi revives Derek Zoolander as its new spokesmodel
Ben Stiller reprises his role as Zoolander in a continuation of Pepsi’s "Great Acting or Great Taste” campaign, which debuted at Super Bowl LVII.
Pepsi asks what’s real and what’s acting in two Super Bowl ads
Two spots, starring Steve Martin and Ben Stiller, focus on Pepsi Zero Sugar’s new and improved taste in a debate over what’s good and what’s just good acting.
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