It is tempting to look at emoji as merely cute digital icons. However, marketers could learn a lot from them, especially when related to financial transactions.
Ecommerce payment methods and services are necessary features in businesses as online purchase intention has doubled in the past three years. Further growth hinges on educating the market and building solid brand awareness and trust.
It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.
Mobile marketing is finally here, says Amanda King, president at Tribal DDB Asia-Pacific. And consumers and retailers are leading the way.
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