patrick rona
5 key trends from Mobile World Congress 2016
Once a showcase of 'nearly there' products and services, the Mobile World Congress, which took place last week in Barcelona, is now full of technology that is ready for brands to take advantage of now.
Jeff Cheong becomes Tribal Worldwide Asia president
ASIA-PACIFIC - DDB Group has named Jeff Cheong (pictured), president of Tribal Worldwide Asia, to succeed Patrick Rona, who is due to step down in September.
Tribal DDB dropping 'DDB' from name; change will roll out in Asia by June
GLOBAL - Tribal DDB Worldwide has rebranded itself as Tribal Worldwide and will be slowly rolling out the new name and logo across Asia-Pacific this quarter.
OPINION: Three 'brilliant' insights for marketers in the engagement age
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia-Pacific, relays three key factors for marketers to employ in the era of engagement.
DIGITAL DOWNLOADED: The age of brand networks
Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his belief that it’s time to dump the term ‘digital’ and start fusing creativity with technology to bring about a totally different brand experience.
DIGITAL DOWNLOADED: Agencies must keep up with consumers
The industry is responding to audience fragmentation by devising digital strategies that engage audiences in brand experiences.
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