partnership

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Ogilvy announces Singapore EDB partnership
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Jan 10, 2017

Ogilvy announces Singapore EDB partnership

Three-year grant sees Ogilvy & Mather tasked with advancing Singapore’s marketing services.

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Beyond sex appeal: What partnering with Uber means for Toyota
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May 27, 2016

Beyond sex appeal: What partnering with Uber means for Toyota

Toyota's recent investment of an undisclosed sum in Uber is adventurous for a conservative Japanese company, but also looks a sensible step toward much needed modernisation. What does Toyota stand to gain—and are there any risks?

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Cathay Pacific unveils global ‘Life well travelled’ campaign
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Jan 20, 2015

Cathay Pacific unveils global ‘Life well travelled’ campaign

HONG KONG - After working to refine its design, product and experience, Cathay Pacific today launches a global campaign by McCann Worldgroup that seeks to communicate a more 'expansive' position in the market.

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Cellarmaster Wines uses fair dinkum stories in ‘wonderful’ campaign
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Jan 15, 2015

Cellarmaster Wines uses fair dinkum stories in ‘wonderful’ campaign

HONG KONG – With the aim of furthering its e-commerce and making its brand essence known, Cellarmaster Wines has launched a website allowing Hong Kong people to nominate their friends and family who have a ‘powerful’ story to tell under the theme of ‘wonderful’.

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Nikkei forms partnership with Monocle to raise profile outside Japan
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Sep 2, 2014

Nikkei forms partnership with Monocle to raise profile outside Japan

GLOBAL – Japanese media conglomerate Nikkei has acquired a stake in London-based global affairs and design magazine Monocle with a view to enhancing the international presence of its products.

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SMG China secures priority access to Tencent behavioural data as part of MOU
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Jul 10, 2014

SMG China secures priority access to Tencent behavioural data as part of MOU

SHANGHAI - Starcom MediaVest Group (SMG) China and Tencent have formed a strategic deal that will see the two companies working together on data-analysis and prioritised ad rollouts—marking the first time a media agency has partnered with a powerful mainland internet concern.

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