outlook2017

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If you want your agency to evolve, ask the right questions
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Jan 11, 2017

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Three areas to watch in Japan's online space in 2017
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Jan 10, 2017

Three areas to watch in Japan's online space in 2017

With the infrastructure in place for progress in online advertising, the quality of everything from content, media vehicle, planning, and effectiveness measurements should become key focus areas in 2017.

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China outlook: Great expectations
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Jan 6, 2017

China outlook: Great expectations

As the dust settles on a brutal year, it leaves many questions about China and technology to ponder for the 12 months that lie ahead.

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AI is sneaking into marketing in small, invisible, ways
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Jan 6, 2017

AI is sneaking into marketing in small, invisible, ways

All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.

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Rocked by scandals, Japan must change
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Jan 5, 2017

Rocked by scandals, Japan must change

Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.

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2017: Crisis breeds plenty of opportunity
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Jan 5, 2017

2017: Crisis breeds plenty of opportunity

It’s time to get over debating traditional versus digital media in India and to get real about investing substantially in data capabilities.

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