outlook2017
If you want your agency to evolve, ask the right questions
Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.
China outlook: Great expectations
As the dust settles on a brutal year, it leaves many questions about China and technology to ponder for the 12 months that lie ahead.
AI is sneaking into marketing in small, invisible, ways
All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.
Rocked by scandals, Japan must change
Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.
2017: Crisis breeds plenty of opportunity
It’s time to get over debating traditional versus digital media in India and to get real about investing substantially in data capabilities.
Five 2017 predictions for mobile marketing in APAC
Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.
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