Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.
As the dust settles on a brutal year, it leaves many questions about China and technology to ponder for the 12 months that lie ahead.
All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.
Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.
It’s time to get over debating traditional versus digital media in India and to get real about investing substantially in data capabilities.
Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.
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