Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.
With the infrastructure in place for progress in online advertising, the quality of everything from content, media vehicle, planning, and effectiveness measurements should become key focus areas in 2017.
As the dust settles on a brutal year, it leaves many questions about China and technology to ponder for the 12 months that lie ahead.
All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.
Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.
It’s time to get over debating traditional versus digital media in India and to get real about investing substantially in data capabilities.
Digital Senior Consultant Negotiable Singapore
Senior Account Manager - Consumer Negotiable Hong Kong
Associate Account Director (PR) Negotiable Singapore
PR Manager – International market focus Negotiable China
PR/Communications Manager - Technology Negotiable Hong Kong and Shenzhen
Associate Director, Creative Strategy Taikoo Shing, Hong Kong
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