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The Economist targets younger audience with OOH campaign
Campaign includes new tagline 'Independent journalism for independent thinking'.
Storytelling and measurability: Why creatives are embracing digital out of home
From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.
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UA Finance & M&C Saatchi Spencer uplift Hong Kongers during “challenging times”
As economic doom and gloom shadows over the lives of ordinary citizens, UA Finance and M&C Saatchi Spencer unveiled a clever outdoor activation that focused on uplifting those who need it most.
See 'Google Pixel Fold' 3D billboard campaign by Anomaly
3D illusion billboards demonstrate the design and slimness of the Pixel Fold, Google's latest phone.
Fake OOH ads have the power to amaze but we must proceed with caution
Fake posters and stunts, such as those for British Airways and Maybelline, offer an fantastic outlet for imagination but there is a moral aspect to consider
Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong
A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.
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