UK will lead the work for the February 2018 games.
Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.
Alibaba will become the games' official e-commerce and cloud services sponsor.
Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.
For sponsors, research by Edelman Japan into Japanese consumer sentiment is encouraging but also cautionary.
Tokyo 2020: Sports fans don’t want to hear sponsors’ messages, but are open to experiencing what those brands are about.
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