McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.
A public perception study finds Osaka is a lot more upbeat than Tokyo and Kyoto about being able to show visitors a good time.
UK will lead the work for the February 2018 games.
Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.
Alibaba will become the games' official e-commerce and cloud services sponsor.
Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.
Events Director – Hong Kong Sheung Wan, Hong Kong
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