olympics

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IOC appoints Publicis for global 2018 Olympics campaign
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Mar 15, 2017

IOC appoints Publicis for global 2018 Olympics campaign

UK will lead the work for the February 2018 games.

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Take the road less travelled to be noticed at the Olympics: Unruly
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Feb 23, 2017

Take the road less travelled to be noticed at the Olympics: Unruly

Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.

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Alibaba to sponsor Olympics until 2028
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Jan 20, 2017

Alibaba to sponsor Olympics until 2028

Alibaba will become the games' official e-commerce and cloud services sponsor.

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Dentsu Sports Asia ties up with Olympic Council of Malaysia
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Nov 21, 2016

Dentsu Sports Asia ties up with Olympic Council of Malaysia

Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.

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Tokyo 2020 optimism doesn't mean people will spend, study suggests
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Nov 9, 2016

Tokyo 2020 optimism doesn't mean people will spend, study suggests

For sponsors, research by Edelman Japan into Japanese consumer sentiment is encouraging but also cautionary.

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Let them feel it: A Rio strategist’s view on effective Olympics sponsorship
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Nov 4, 2016

Let them feel it: A Rio strategist’s view on effective Olympics sponsorship

Tokyo 2020: Sports fans don’t want to hear sponsors’ messages, but are open to experiencing what those brands are about.

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