mullenlowe
Agency Report Card 2023: MullenLowe
While the agency appears to be looking to position Asia as its global creative hub and key driver of innovation and growth, its structure still remains fragmented and lacks the cohesion to make it the united powerhouse that it could be.
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
Alternative text helps people with sight loss gain a mental impression of a visual.
Mass shooting victims call Congress members to demand gun safety legislation
The Shotline uses AI and audio provided by victims’ families to generate computerised versions of the voices of victims killed by gun violence.
The upward talent drain: Pressure on juniors as ‘gurus’ depart
Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.
Prism+ TV ads bring viewers too close for comfort
The Singaporean consumer electronics brand pushes boundaries in its latest campaign by MullenLowe, to show how closely its television screens bring viewers to the action.
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Ex-MullenLowe Lintas Group heads Amer Jaleel and Virat Tandon launch new agency: Curativity
The venture will serve a host of clients including Pfizer, Tata Consumer Products, and PhonePe.
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