mobile shopping
54% of holiday shoppers’ purchase decisions are influenced by content
Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
Google updates features for mobile shopping experience
Updates focus on discovery, research, and comparison of products on Google Shopping.
Stores losing allure fast, as preference for mobile shopping grows: Mastercard
Preference for in-store shopping is falling particularly quickly in India, according to new research from the credit-card company.
Asia loves mobile video, but vouchers and coupons still get more clicks: Initiative
SINGAPORE - While Asia's mobile consumers watch and share video at higher rates than their counterparts around the world, vouchers and QR codes still represent the most effective brand touchpoints, according to a study by Initiative.
More than half of Chinese consumers favour mobile shopping: Draftfcb
HONG KONG - Embracing mobility as a primary marketing platform could give brands potential to double or triple their sales in the short and medium term, according to a global study from Draftfcb China.
Singapore takes to mobile shopping
SINGAPORE - As smartphones become increasingly common in Singapore, several studies have showed that mobile and online shopping are gaining in popularity.
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