mobile app
Mobile and connected-TV apps hit by growing fraud and brand-safety violations
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
Ippudo Ramen launches mobile app for hardcore ramen fans
Ippudo, the ramen chain under Maxim’s Group, held a ‘ramen craze’ PR event on 25 April at its restaurant in Hong Kong's Telford Mall. Kudo-san, a well-known ramen chef (trust us), hosted a light-hearted panel discussion on 'ramen culture' with radio and TV host Kitty Yuen and Japan travel guru Chan Chun Wai. The brand has also launched a new app, “Ippudo passport”, which provides information on the dish and the brand's history, plus electronic coupons.
Maxus and Omega highlight Olympic sponsorship with first mobile news app on On.cc
HONG KONG - Maxus has aligned with Oriental Daily's website on.cc to kick off a mobile news app sponsorship aimed at building brand association between the Olympics and Omega.
Hong Kong's Maaii chooses Bite Communications for global launch
HONG KONG - Maaii, a Hong Kong company offering a smartphone app for free calling and instant messeging, has appointed Bite Communications as its agency of record for its global launch.
App usage among high-end male consumers in China : MediaCom
SHANGHAI - MediaCom looks at the app usage habits of high-end male consumers across China in its latest research report.
Five things you need to know about optimising mobile apps
Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.
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