miaozhen
Miaozhen: The quickest route to success
Miaozhen’s latest work serves as a functional atlas of the marketing industry.
Miaozhen takes minority stake in tech firm MaLogic
The partners plan to develop face-recognition technology to enable 'complete tracking' of a consumer's online-to-offline purchase journey.
MRC and CMAC to audit three China measurement services
AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.
The programmatic window of opportunity
Miaozhen’s consulting director provides sparknotes for measuring and pioneering China’s growing programmatic industry.
Attacking inhuman traffic to fight ad fraud in China
Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.
AdMaster, Miaozhen sign with Tencent to fight ad fraud
Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.
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