messaging

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Conversational commerce: Fad or future of business?
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Jan 6, 2017

Conversational commerce: Fad or future of business?

The latter. So what considerations should brands take into account for conversational commerce to really work?

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Working knowledge: Messaging apps in APAC
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Apr 11, 2016

Working knowledge: Messaging apps in APAC

An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.

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WhatsApp and Line: 1 billion users or $1 billion?
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Feb 16, 2016

WhatsApp and Line: 1 billion users or $1 billion?

What Whatsapp and Line’s numbers mean for marketers.

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GroupM to give brands access to Line's 212 million users
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Jan 19, 2016

GroupM to give brands access to Line's 212 million users

HONG KONG - GroupM has announced a media partnership with instant-messaging app/service Line, giving brands access to Line's growing user base of 212 million monthly active users.

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Anonymous messaging apps: Should brands approach with caution?
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Dec 16, 2014

Anonymous messaging apps: Should brands approach with caution?

In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.

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Talk to young Chinese on their own (digital) turf
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Dec 2, 2014

Talk to young Chinese on their own (digital) turf

In-Depth: Chinese marketers are waking up to the power of utility to build communities.

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