The latter. So what considerations should brands take into account for conversational commerce to really work?
An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.
What Whatsapp and Line’s numbers mean for marketers.
HONG KONG - GroupM has announced a media partnership with instant-messaging app/service Line, giving brands access to Line's growing user base of 212 million monthly active users.
In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.
In-Depth: Chinese marketers are waking up to the power of utility to build communities.
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