Late night entertainment at Cannes on Wednesday was provided by Massive Music and MediaMonks.
In-store VR-enabled play experiences are only part of an all-out Asia campaign.
Google Zoo teamed up with MediaMonks to provide a platform to enhance fans' enjoyment of the 2016 Olympic Games.
Digital production company opens ninth international office in Shanghai after working with Chinese agencies out of Singapore since 2013.
A roundup of this week's tech news and announcements from the Cannes Lions Festival in France.
ASIA-PACIFIC - Brands in Asia should not be afraid to use new technology to grab the attention of the region's digital-savvy consumers, say industry experts.
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