mckinsey
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Only 22% of CMOs say their jobs are understood by other C-suite executives
TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.
Tech platforms attribute recent growth spurts to AI-powered performance products
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
Key takeaways from McKinsey’s 2020 holiday shopping report
More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to a report by McKinsey & Co.
4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
The prize for integrating data and creativity: 2X better revenue growth
McKinsey unveils new research showing that companies figuring out how to effectively combine creativity with data are reaping a significant windfall.
Can agency consulting units elevate strategic conversations?
As Dentsu joins Hakuhodo and R/GA in launching a consulting unit in Japan, we ask industry observers about the prospects for such efforts.
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