mars
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
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What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Teenagers are idiots. Adopt a dog.
Colenso BBDO and Mars' Pedigree team up again to tell us why humans need dogs.
Pedigree publishes book series for dogs
AD NUT's PICK OF THE WEEK: The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.
WPP's MediaCom and Essence team up to retain hold on Mars global media
Appointment extends Mars' WPP relationship to include Essence.
PepsiCo poaches Mars Pet Nutrition CMO Jane Wakely for key marketing role
Wakely worked at Mars for 20 years in various marketing leadership roles.
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