machine learning

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Goodbye marketing as we know it, hello AI
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Nov 28, 2017

Goodbye marketing as we know it, hello AI

The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.

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Google introduces automatic item updates
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Oct 20, 2017

Google introduces automatic item updates

The feature is part of a much larger strategy to help merchants optimise conversions.

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Teaching clueless chatbots the art of conversation
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Oct 6, 2017

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

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Better targeting starts with knowing content habits: OpenDNA
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Sep 13, 2017

Better targeting starts with knowing content habits: OpenDNA

With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.

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From AI to Z-scores: What marketers should know about artificial intelligence
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Sep 7, 2017

From AI to Z-scores: What marketers should know about artificial intelligence

The term AI, if misinterpreted, may lead to overhype similar to the dot-com era. Wang Lu and Olivier Maugain of Publicis Media equip you with some AI and machine-learning fundamentals.

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