It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.
The feature is part of a much larger strategy to help merchants optimise conversions.
The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.
With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.
The term AI, if misinterpreted, may lead to overhype similar to the dot-com era. Wang Lu and Olivier Maugain of Publicis Media equip you with some AI and machine-learning fundamentals.
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