louis vuitton

Jul 18, 2023

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?

SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?

Jul 4, 2023

Louis Vuitton’s pop-up bookstands in Shanghai make a splash on social media

Louis Vuitton’s dedication to travel goes back to the brand's origins as a luggage maker.

Mar 5, 2023

Pharell at Louis Vuitton: Power of influence or best man for the job?

Pharrell Williams being appointed as the creative director at Louis Vuitton has nothing to do with influencer marketing or personal branding. Zilch.

Nov 30, 2021

Famed street and menswear designer Virgil Abloh dies at 41

The cofounder of “Off-White” and artistic director at Louis Vuitton died from cancer on Sunday.

Jul 13, 2021

Why brands ride the BTS wave in Singapore

TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.

Jul 15, 2019

Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers

The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.