line

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Line’s new Tokyo headquarters
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Jun 7, 2017

Line’s new Tokyo headquarters

The Shinjuku offices provide room to breathe.

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Ideas that stuck at Advertising Week Asia 2017 (Part Three)
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Jun 2, 2017

Ideas that stuck at Advertising Week Asia 2017 (Part Three)

Four highlights from the Tokyo event's third and final day.

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Live video Asia: Opportunities for brands in 2017
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Jan 17, 2017

Live video Asia: Opportunities for brands in 2017

Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?

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Conversational commerce: Fad or future of business?
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Jan 6, 2017

Conversational commerce: Fad or future of business?

The latter. So what considerations should brands take into account for conversational commerce to really work?

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Perspectives from ad:tech Tokyo International 2016
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Aug 24, 2016

Perspectives from ad:tech Tokyo International 2016

The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.

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Mastering Snapchat will be a real sign of progress for brands in Japan
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Jun 9, 2016

Mastering Snapchat will be a real sign of progress for brands in Japan

Snapchat is a small player in a country dominated by Line, Twitter and Facebook, but marketers would be foolish to ignore it.

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