line

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Line's advertising revenue jumps as content shrinks
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Nov 16, 2017

Line's advertising revenue jumps as content shrinks

Messenger ads drive business and gaming takes a back seat as the Tokyo-based company focuses on new growth areas.

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The wild frontier of smart speakers is fraught with risk and reward
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Jul 28, 2017

The wild frontier of smart speakers is fraught with risk and reward

With Line the latest company to join the virtual home assistants fray, we explore the sector’s potential for brands from both Japanese and international perspectives.

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Line’s new Tokyo headquarters
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Jun 7, 2017

Line’s new Tokyo headquarters

The Shinjuku offices provide room to breathe.

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Ideas that stuck at Advertising Week Asia 2017 (Part Three)
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Jun 2, 2017

Ideas that stuck at Advertising Week Asia 2017 (Part Three)

Four highlights from the Tokyo event's third and final day.

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Live video Asia: Opportunities for brands in 2017
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Jan 17, 2017

Live video Asia: Opportunities for brands in 2017

Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?

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Conversational commerce: Fad or future of business?
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Jan 6, 2017

Conversational commerce: Fad or future of business?

The latter. So what considerations should brands take into account for conversational commerce to really work?

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