Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?
The latter. So what considerations should brands take into account for conversational commerce to really work?
The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.
Snapchat is a small player in a country dominated by Line, Twitter and Facebook, but marketers would be foolish to ignore it.
As Japan regains its stature on the international stage, many Japan-headquartered firms know 'going global' is in their best interest, if not a matter of survival. For many reasons, it won’t be easy, writes David Blecken.
An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.
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