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Live video Asia: Opportunities for brands in 2017
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Jan 17, 2017

Live video Asia: Opportunities for brands in 2017

Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?

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Conversational commerce: Fad or future of business?
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Jan 6, 2017

Conversational commerce: Fad or future of business?

The latter. So what considerations should brands take into account for conversational commerce to really work?

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Perspectives from ad:tech Tokyo International 2016
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Aug 24, 2016

Perspectives from ad:tech Tokyo International 2016

The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.

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Mastering Snapchat will be a real sign of progress for brands in Japan
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Jun 9, 2016

Mastering Snapchat will be a real sign of progress for brands in Japan

Snapchat is a small player in a country dominated by Line, Twitter and Facebook, but marketers would be foolish to ignore it.

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Why Japanese companies need a new mindset to win globally
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May 16, 2016

Why Japanese companies need a new mindset to win globally

As Japan regains its stature on the international stage, many Japan-headquartered firms know 'going global' is in their best interest, if not a matter of survival. For many reasons, it won’t be easy, writes David Blecken.

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Working knowledge: Messaging apps in APAC
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Apr 11, 2016

Working knowledge: Messaging apps in APAC

An introduction to the region's most popular messaging apps and how brands are starting to to use them to engage with users.

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