With Line the latest company to join the virtual home assistants fray, we explore the sector’s potential for brands from both Japanese and international perspectives.
The Shinjuku offices provide room to breathe.
Four highlights from the Tokyo event's third and final day.
Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?
The latter. So what considerations should brands take into account for conversational commerce to really work?
The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins