Messenger ads drive business and gaming takes a back seat as the Tokyo-based company focuses on new growth areas.
With Line the latest company to join the virtual home assistants fray, we explore the sector’s potential for brands from both Japanese and international perspectives.
The Shinjuku offices provide room to breathe.
Four highlights from the Tokyo event's third and final day.
Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?
The latter. So what considerations should brands take into account for conversational commerce to really work?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins