light reaction
Light Reaction launches in Philippines
GroupM-owned performance advertising business adds another new office in Southeast Asia.
'Downloads are obsolete' and other mobile-engagement trends
Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.
In search of real outcomes
Are bots and click fraud botching your numbers? Distinct ad tech solutions let you deduce the true value of your traffic, and how that traffic can translate into real world results.
Light Reaction launches in Hong Kong
Performance advertising company adds Hong Kong to more than 30 markets globally.
Light Reaction switches on in Vietnam
Newest office in Southeast Asia expands presence to 32 markets globally.
Xaxis’ Light Reaction gets a new Asia MD
ASIA-PACIFIC - Light Reaction, a mobile-first performance advertising business that is part of Xaxis, has appointed Auke Boersma as managing director for Asia-Pacific.
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