lego
The Information
Apr 11, 2024
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
The Information
Oct 26, 2023
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Sep 24, 2023
Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
Mar 23, 2023
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning.
Nov 2, 2022
Lego's 'biggest and most playful' festive campaign to date stars Katy Perry
The brand is marking its 90th anniversary this year.
Sep 25, 2022
Lego Group invites adults to play as it launches event series
The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.
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