john hegarty
John Hegarty: The future of talent is about fluidity
Freelance talent finder Genie hopes to aid the creation of a diverse workforce.
The future of great creative must be permanent, not transient
Advertising legend John Hegarty has backed an AI platform that matches briefs to freelance creatives. But long-term brand success and great creativity won't come from a freelance model, Who Wot Why's co-founder argues.
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Can in-housing produce consistently strong creative work?
In-housing was recently praised by BBH co-founder John Hegarty.
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John Hegarty invests in freelance matchmaking service Genie
BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".
Sir John Hegarty would like to see you. Yes, you
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
Hegarty: 'Adland overly worships at the altar of youth'
By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.
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