ipsos
Gen X: The original harbingers of change
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
JKR x Ipsos: 85% of marketing spending on brand assets are not 'distinctive'
TOP OF THE CHARTS: Only 15% of brand assets are labelled gold and defined as truly distinctive, by marketing research and consulting firm Ipsos and independent global branding agency JKR.
Cyber coaxing: Nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour
HK's big spenders are not optimistic, and Singaporeans agree
TOP OF THE CHARTS: Spending on many luxury categories is down at least 20% over the last three months in both cities, according to the 'Affluent Asia' research from Ipsos.
Mass cancellation of events in Hong Kong amid protests
As clashes intensify, events including the popular Rise conference and Clockenflap music festival have been cancelled or postponed.
Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.
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